The Mountains. The People. The Passion.
Ski Show USA
The Mountains. The People. The Passion.
About Ski Show USA
THE OPPORTUNITY
Downhill skiing is booming. With 11.6 million participants (up 10% since pre-pandemic) and a record 65.4 million skier visits, the sport is experiencing historic growth. Multi-resort passes, post-pandemic outdoor trends, and a new generation of enthusiasts have created a thriving $5B+ market projected to grow at 5% annually through 2030. Yet no current national TV series captures this momentum.
THE CONCEPT
Ski Show USA is a 30-minute destination and lifestyle series exploring America’s premier ski resorts and mountain culture. Hosted by David Gee — former USSA downhill racer, U.S. Pro Ski Tour announcer, and veteran television storyteller — the show blends adventure, insider information, and visual entertainment and engagement in a sponsor-friendly format.
Each episode features:
- Resort spotlight & behind-the-scenes tour
- Pro skiing & technique tips
- Gear & equipment insights
- Fitness & conditioning corner
- Human-interest storytelling
SEASON ONE (Sample Locations)
Vail | Jackson Hole | Park City | Big Sky | Lake Tahoe | Stowe | Sun Valley | Mammoth | Steamboat | Snowbird
AUDIENCE & REACH
Core Audience: Skiers, (boarders?) and outdoor lovers (ages 25–64)
Distribution: National broadcast syndication (Sinclair, Bally Sports, RSNs) + FAST/digital (YouTube, Roku, Amazon Freevee)
SPONSORSHIP INTEGRATION
Fully brand-integrated model with pay-for-play opportunities:
- Title Sponsor: Ski Show USA Presented by [Brand]
- Segment Sponsors: Gear Up, Pro Tips, Conditioning Corner
- Product placement & apparel integration
- Digital extensions & social cross-promotion
WHY NOW
The outdoor recreation boom is real, lasting, and lucrative. Ski resorts, apparel companies, and equipment manufacturers are all seeking new platforms to tell their stories. Ski Show USA fills the gap between lifestyle television and branded adventure content.
NEXT STEPS
- Proposal: 6–10 episode season; pilot co-produced with a resort or network partner.
- Ask: Programming commitment and distribution partnership from Sinclair or equivalent broadcaster.
Contact Us
What's not out there right now...
- A fresh, nationally syndicated, personality-led, 30-minute U.S. series focused on destination resort lifestyle (terrain tours + instruction + conditioning + gear) with modern cinematic travel production—and season-long, fully integrated sponsor segments.
- A multi-platform package that simultaneously serves broadcast, FAST, and social with episode cuts, reels, and sponsor-ready micro-segments tied to a host with skiing credentials and on-camera journalism chops. Let's talk!
Ski Show USA
